Bybit Follows Robinhood Into Indonesia in High-Stakes Push for Emerging-Market Growth
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JAKARTA, Investortrust.id — Bybit, a Dubai-based cryptocurrency exchange, is preparing to enter Indonesia through a strategic collaboration with a licensed digital financial asset trader, PT Enkripsi Teknologi Handal, known as NOBI.
The expansion coincides with Robinhood’s entry into the Indonesian market this week, underscoring Indonesia’s growing appeal to major digital asset platforms. Robinhood, the US-based financial platform, is known to have entered through PT Pedagang Aset Kripto, Coinvest.
As reported by Cryptonomist, the move follows comments made by Ben Zhou, co-founder and CEO of Bybit, during Coinfest Asia 2025 in September, when he highlighted Indonesia’s strategic importance and described it as “one of the most promising digital markets.”
“Indonesia is home to more than 18 million active crypto users. Observing the development of Indonesia’s crypto market, Bybit recognizes a progressive approach and strong concern, both from users and the government, toward the growth of the crypto ecosystem,” Zhou said on Friday.
Bybit’s future presence in Indonesia is expected to encourage further crypto innovation. The collaboration between Bybit and NOBI is anticipated to create synergy that supports the development of the Southeast Asian crypto market.
“Going forward, Bybit Indonesia will also strengthen the local crypto community through education and user-driven solutions, enabling collective growth,” said NOBI CEO Lawrence Samantha.
Previously, PT Dana Kripto Indonesia, part of the NOBI Group, launched NOBI Dana Kripto, described as Indonesia’s first and only crypto asset management product. The company has been admitted to the Financial Services Authority’s regulatory sandbox under letter No. S-196/IK.01/2025. The product offers managed index-based crypto investment solutions aimed at simplifying access for investors.
The launch of NOBI Dana Kripto marks an important milestone for NOBI Group and is part of efforts to build a more inclusive digital investment ecosystem in Indonesia. The product is expected to broaden public access while laying the foundation for future institutional participation.
Indonesia’s crypto investor base reached 19.08 million users, with transactions totaling Rp 446.77 trillion in October 2025, according to data from the Financial Services Authority. The tax authority reported crypto-related tax revenues of Rp 1.76 trillion as of October 2025.
As of the latest data, Indonesia has 25 licensed digital asset traders, one exchange, one clearing institution, and two custodians, with several additional entities still in the licensing pipeline.