Isuzu Plans New Investment in Indonesia Through 2030, Targets Stronger Regional Role
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JAKARTA, Investortrust.id — Japanese automaker Isuzu Motors Limited has reaffirmed its long-term commitment to Indonesia as a strategic market in Southeast Asia, announcing plans to expand its investment through 2030 under its global business roadmap Isuzu Transformation – Growth to 2030 (IX).
General Manager of Regional Management Office International Sales Division Makoto Goto said the initiative aims to evolve Isuzu from a traditional commercial-vehicle manufacturer into a comprehensive mobility-solutions provider.
“We cannot just continue with what we have today. Isuzu needs a new business model and is ready to increase investment through 2030,” Goto said in Yokohama, Japan, on Tuesday, Nov 4, 2025.
Goto emphasized Indonesia’s crucial role in Isuzu’s global value chain, supported by strong manufacturing capacity and steady economic growth. The country currently contributes nearly 50% of Isuzu’s commercial-vehicle sales in ASEAN.
Indonesia has also served as the export base for the Isuzu Traga model since 2019, with over 32,000 units shipped to 10 countries. Under the Growth to 2030 plan, Isuzu will prioritize three key development areas — autonomous driving solutions, connected-vehicle services, and carbon-neutral technologies.
While innovation drives future growth, Goto noted that strengthening the company’s conventional operations remains essential for revenue stability. He added that Indonesia holds the potential to become Isuzu’s main innovation and production hub in Asia, particularly to serve growing demand in logistics, agriculture, and public-service sectors.
PT Isuzu Astra Motor Indonesia (IAMI), the local brand holder, welcomed the move. “We are proud to have been part of Isuzu’s growth in Indonesia for more than 50 years. IAMI will continue supporting Isuzu’s global strategy by enhancing products, services, and distribution networks,” said President Director Masayasu Hideshima.
Globally, Isuzu targets net sales of 6 trillion yen and an operating margin above 10% by fiscal year 2031. With Indonesia’s growing contribution, the company remains optimistic about sustaining its position as a leading player in the commercial-vehicle industry worldwide.