Xiaomi Becomes Indonesia’s Best-Selling Smartphone in Q2 2025, Secures 21% Market Share
Main Takeaways
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JAKARTA, Investortrust.id — Xiaomi becomes the best-selling smartphone brand in Indonesia in the second quarter of 2025, capturing 21% of the national market. The milestone, reported by global research firm Canalys, confirmed the Chinese manufacturer’s dominance for two consecutive quarters.
Trailing closely behind Xiaomi, Transsion secured a 20% market share, followed by Samsung with 18%, Oppo with 14%, and Vivo with 13%. The competition underscores the fierce rivalry in Indonesia, one of the largest smartphone markets in Southeast Asia.
Xiaomi Indonesia Country Director Wentao Zhao said the achievement reflected the company’s ability to stay close to its customers. “Every step we take, from technological innovation and product launches to strengthening after-sales services, is always based on a deep understanding of consumer needs,” Zhao said in a statement on Monday, Aug. 18, 2025.
Strategy Backed by Three Pillars
Xiaomi’s performance this quarter was underpinned by three main strategies: flagship product innovation, omnichannel distribution, and enhanced after-sales service. This combination allowed the company to maintain relevance while building long-term user loyalty.
The Xiaomi 15 Series, developed in partnership with Leica, set a new standard in premium mobile photography. The POCO F7 targeted gaming enthusiasts with flagship-level performance, while the Redmi 13X focused on the entry-level segment with a durable battery and competitive pricing.
On distribution, Xiaomi expanded its retail presence by opening more Xiaomi Stores in secondary cities. Collaborations with e-commerce platforms also ensured nationwide accessibility for consumers.
Market Driven by Entry-Level and Mid-Range
Canalys data indicated that Indonesia’s top-selling phones continued to be concentrated in the entry-level and mid-range segments. Popular models included the Oppo A18, Redmi A3, Redmi 13C, and Vivo Y03.
Xiaomi’s ability to retain the top spot demonstrated the effectiveness of its integrated strategy. In an increasingly competitive environment, the company showed consistency and adaptability to Indonesian consumer preferences.
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