Astra (ASII) Maintains Grip on Indonesia’s Auto Market, Despite Dip in Sales in H1-2025

Main Takeaways

JAKARTA, investortrust.id — PT Astra International Tbk (ASII) remained the dominant force in Indonesia’s automotive sector in the first half of 2025, securing a 54% market share despite a notable drop in national car sales and increasing pressure from emerging brands.

Astra reported car sales of 201,633 units between January and June 2025, down 13% from 231,734 units in the same period last year. The decline aligns with a broader 8.6% contraction in Indonesia’s domestic automotive market, which recorded total sales of 374,741 units during the period.

“Astra maintained its leading market share at 54%,” said Chief of Corporate Affairs Astra Boy Kelana Soebroto in an official statement on Friday, July 11, 2025.

In the first half of 2024, Astra’s market share averaged 56%, signaling a slight erosion amid increasingly competitive dynamics. Yet, Astra remains optimistic that the domestic auto market will rebound in the second half of 2025 as macroeconomic conditions stabilize.

“Amid economic headwinds affecting consumer spending power and market sentiment, Astra continues to anticipate a recovery in auto sales in the second semester,” Boy said via email.

During the January–June period, Astra sold 124,843 units under the Toyota and Lexus brands, followed by 64,409 Daihatsu units, 11,275 Isuzu units, and 1,110 UD Trucks. These brands collectively represent the group’s key volume drivers.

In contrast, non-Astra brands such as Mitsubishi, Honda, Suzuki, Hyundai, Wuling, Chery, BYD, and Denza carved out the remaining 46% of the national market, highlighting intensifying competition, especially from Chinese electric vehicle entrants.

“Astra remains committed to offering a diverse range of vehicles tailored to consumer needs across all segments, supported by an integrated sales and after-sales service network throughout Indonesia,” Boy added.